Website Positioning Tools:
Can these Make Your Site Rank Higher?

You bet! This page is a simple guide about the website positioning tools that make your website loved madly (read ranked well) by the Search Engines.

If you don’t want to spend a fortune buying targeted traffic, your website’s Search Engine ranking is the most important aspect to your presence on the web.

Beyond creating a compelling experience for your visitors through good web page design, you must use specific website positioning tools to make it visible to your target market in the first place. Very simply put, their correct usage increases your website traffic, online lead generation and sales, and ultimately, your online profits.

Why?

Because today, 85% of internet users find websites of interest at major Search Engines like Google, Yahoo, and Ask, through keywords or key phrases that interest them and that they type in the search box:

It's a fact that 70% of surfers never look beyond the 1st page of the search results. If your site is not on the 1st page of major Search Engines, read on.

Website Positioning Tools are Two-fold:

• On-page positioning tools, which deal with the site's format, layout, navigation, meta tags, headlines, and the content's density of keywords or key phrases
• Off-page positioning tools, which evaluate specific external factors; the most important ones are the link popularity or the back links (incoming links from other websites linking to yours), and the links' anchor text (the specific text used to link to your site)

From all the above positioning tools, meta tags are critical--especially the "Page Title" and "Description" tags. Search Engines give you good ranking points when you use them properly, so it's well-worth learning to use them.

It’s actually quite simple:

1. Page Title

tag (which should have 65-80 characters), appears at the very top of your browser window; when Search Engines return their search results, they display your Page Title, exactly the way you wrote it, as a link to your page.

2. Description tag (which should have 150-200 characters), appears only on the search engine results page directly under the Page Title link, so make sure you write an attractive description of your page, compelling potential visitors to "get you the click".

Look at the picture above and see how the Page Title for this page is a link and is followed by the Description.

Simple, isn't it?

Both meta tags must contain your specific keyword or keyphrase that you have obtained through your keyword analysis research.

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